If your team is guessing, your brand is stalling.
Where are your choices taking you?
Clarity starts with saying it out loud.
Play in the gaps they ignore.
You’re not always going to have the data.
Minimalism clears space for action.
The wrong way, done deliberately, becomes the boldest move.
Playing it safe might be the real risk.
If your brand’s wearing you out, this one’s for you.
