Brand Therapy for Founders
Uncomfortable truths worth sitting with.
Written by
sofa.
Apr 13, 2026
•
1 min read
Let the paradox become your playground.
Apr 8, 2026
3 min read
On discomfort, instinct, and knowing the difference.
Mar 30, 2026
Stop softening it.
Mar 23, 2026
4 min read
The world will get its window. Just make sure you have earned your own view first.
Mar 16, 2026
Everyone says they have a strategy. Almost nobody does.
Mar 9, 2026
The hidden tax on skipping brand early.
Mar 2, 2026
What's obvious to you is invisible to everyone else.
Feb 23, 2026
The brand was still running, but no one was home.
Feb 16, 2026
What's sustainable for you is impossible for them.
