Brand Therapy for Founders
Uncomfortable truths worth sitting with.
Written by
sofa.
Jun 26, 2026
•
1 min read
Founders are quietly miserable in the middle of it.
Jun 4, 2026
The funnel buys momentum. The flywheel builds it.
Apr 21, 2026
One honest question decides everything after it.
Apr 13, 2026
Let the paradox become your playground.
Apr 8, 2026
3 min read
On discomfort, instinct, and knowing the difference.
Mar 30, 2026
Stop softening it.
Mar 23, 2026
4 min read
The world will get its window. Just make sure you have earned your own view first.
Mar 16, 2026
Everyone says they have a strategy. Almost nobody does.
Mar 9, 2026
The hidden tax on skipping brand early.
