You’re already the creative director.

When I worked in ad agencies, titles were gospel.

Copywriter. Strategist. Designer. CFO.

Everyone had their lane. Except when they didn’t.

Because I kept hearing things like:

“Get creative with the numbers”

“Be strategic with the timeline”

“Design around the problem”

So in reality, we weren’t following titles.

If anything, we were all a CPS.

Chief. Problem. Solver.

Which is why the founder title is so blurry. It has to be.

If you run a brand you’re doing more than leading, you’re directing how it works, feels, and behaves.

That’s creative work.

Every decision teaches people what to expect from you. Every touchpoint is design.

How your product shows up. What your team says in a support ticket.

The words on the invoice. The packaging.

The pause in your process.

You don’t need to be a designer to think creatively, you just need to pay attention to what you’re shaping. Because your brand isn’t just what you say, it’s what you build, and how it behaves.

Sit with

Where are you treating brand as someone else’s job?

What daily decisions are quietly defining your identity?

Which parts of your business are asking for creative direction, but not getting it?

Trying to connect the brand work to the business work?

Let’s talk.

Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I work with founders to turn brand clarity into sustainable growth.