Loud today. Forgotten tomorrow.

Most brands chase attention. Few earn trust.

Founders get itchy. The algorithm changes. A trend spikes.

Suddenly everyone’s rebranding, reposting, reinventing.

But noise builds confusion. Fast.

The strongest brands anchor. They repeat. They make themselves unmistakable.

Clarity compounds when it’s consistent.

Research from Funnel.io found that brand consistency can increase revenue by 10 to 20% not by shouting louder, but by staying recognizable.

Clubhouse had buzz, sure. Celebs, investors, everyone swiping into live rooms. It felt like the future, for about five minutes. But when the novelty wore off, what was left?

No sticky habit. No real depth. Just a mic drop into silence.

That’s what happens when your whole brand is FOMO.

That’s the risk of branding for the moment instead of the mission.

Most brands fade after the hype. The ones that last stay focused, consistent, and clear even when no one’s clapping.

Brian Collins put it bluntly: The legacy of Silicon Valley’s MVP culture has led to minimum viable thinking.

We launch fast. Pivot faster. Brand on the fly. Then wonder why nothing sticks.

Your brand is a signal. You refine it. You reinforce it.

Over time, it becomes unmistakable, and that takes discipline.

The discipline to say the same thing better, again.

And again.

Sit with:

If the algorithm disappeared tomorrow, what would your brand still stand for?

Are you chasing relevance or building resonance?

Are you reinforcing something real, or just reacting?

Would future-you still stand by this work?

Ready to get real?

Let’s talk.

Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I work with founders to turn discomfort into sustainable growth.