Your Team Needs Clarity Too.

We want our teams to move faster.

So we add tools. We want to stay connected. So we add channels.

We want things to feel simple. So we look for the “aha” solution.

But too often, all we’re doing is adding noise. More places for things to get lost. More decisions to revisit. More overhead for the people who have to make it all work.

Software sprawl is easy to justify because it feels like progress.

It feels like we’re investing in being better.

The average company runs on 110–130 SaaS apps (Statista, 2025). Yet Gartner says 30–40% of these are redundant or underused.

More tools. More complexity. More work to stay “aligned”.

Let’s be honest. It’s a common pattern. New CMS’s promising efficiency but adding more to everyone’s plate. Decisions that should be settled getting reopened again and again.

It feels like adding solutions, but often it just piles on confusion. In every audit or workshop, the hardest part is naming what isn’t working, and choosing what to cut.

Fewer tools. Fewer places for things to get lost. One system everyone can rely on.

If we want to communicate clearly to the world, shouldn’t we create that same clarity for our teams?

Zapier is a good example of this in practice. As they scaled, they realized too many tools were slowing their remote team down. They cut redundant apps, consolidated knowledge into one system, and streamlined communication. The result? Faster onboarding (going from weeks to days) and less time lost to context-switching.

Fewer choices.

Less confusion.

A clearer outcome.

Sit with:

Where might your stack be adding more work than it solves?

What would reducing it make possible for your team?

Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I work with founders to turn discomfort into sustainable growth.