Gratitude.

Keeping it short on this day of thanks.

This morning, I pause to reflect and give gratitude for my ability to reach founders directly. I am inspired by your dedication to doing the uncomfortable work that quiet builders do.

Thank you for your feedback. It has helped keep this newsletter focused on what matters…

…you.

Wishing you all a peaceful pause. ✌️

— Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I partner with brands to do the uncomfortable work that builds resilience. That’s how they become unshakable. Impossible to ignore.