Archive

The founder who disappeared.

Feb 23, 2026

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3 min read

The founder who disappeared.

The brand was still running, but no one was home.

Ian Adams
Ian Adams
Your unfair advantage.

Feb 16, 2026

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3 min read

Your unfair advantage.

What's sustainable for you is impossible for them.

Ian Adams
Ian Adams
Let it hurt.

Feb 9, 2026

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4 min read

Let it hurt.

What if the discomfort is the data?

Ian Adams
Ian Adams
The lonely chapter.

Feb 2, 2026

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3 min read

The lonely chapter.

Building without applause.

Ian Adams
Ian Adams
No one else can copy this.

Jan 15, 2026

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3 min read

No one else can copy this.

Protected by habit.

Ian Adams
Ian Adams
Success follows habit.

Jan 12, 2026

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2 min read

Success follows habit.

Consistency without the ceremony.

Ian Adams
Ian Adams
Be more jellyfish.

Jan 8, 2026

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4 min read

Be more jellyfish.

Learning comes from movement.

Ian Adams
Ian Adams
Start scared.

Jan 5, 2026

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3 min read

Start scared.

2026 doesn’t need a master plan.

Ian Adams
Ian Adams
The ROI of clear differentiation.

Dec 18, 2025

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2 min read

The ROI of clear differentiation.

Clear differentiation shortens the path to yes.

Ian Adams
Ian Adams
Weird enough is enough.

Dec 15, 2025

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3 min read

Weird enough is enough.

Difference only works when it helps.

Ian Adams
Ian Adams
How to stay current, and grounded.

Dec 11, 2025

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2 min read

How to stay current, and grounded.

A framework for using new tools without diluting what matters.

Ian Adams
Ian Adams
Protect the flame.

Dec 8, 2025

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2 min read

Protect the flame.

Stay close to the fire that still feels true.

Ian Adams
Ian Adams
...
Brand Therapy for Founders

Brand Therapy for Founders

Uncomfortable truths worth sitting with.


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