Oliver Buchannon
Ian Adams

Founder of sofa. Built brands for global brands across 8 markets.

Big enough to fly.

Jun 4, 2026

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1 min read

Big enough to fly.

The funnel buys momentum. The flywheel builds it.

Ian Adams
Ian Adams
Before it gets messy.

Apr 21, 2026

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1 min read

Before it gets messy.

One honest question decides everything after it.

Ian Adams
Ian Adams
Hold the tension.

Apr 13, 2026

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1 min read

Hold the tension.

Let the paradox become your playground.

Ian Adams
Ian Adams
Not every new thing is your thing.

Apr 8, 2026

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3 min read

Not every new thing is your thing.

On discomfort, instinct, and knowing the difference.

Ian Adams
Ian Adams
You are the edge.

Mar 30, 2026

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3 min read

You are the edge.

Stop softening it.

Ian Adams
Ian Adams
Sit with it a little longer.

Mar 23, 2026

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4 min read

Sit with it a little longer.

The world will get its window. Just make sure you have earned your own view first.

Ian Adams
Ian Adams
Who pays, twice?

Mar 9, 2026

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3 min read

Who pays, twice?

The hidden tax on skipping brand early.

Ian Adams
Ian Adams
The illusion of completion.

Mar 2, 2026

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3 min read

The illusion of completion.

What's obvious to you is invisible to everyone else.

Ian Adams
Ian Adams
The founder who disappeared.

Feb 23, 2026

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3 min read

The founder who disappeared.

The brand was still running, but no one was home.

Ian Adams
Ian Adams
Your unfair advantage.

Feb 16, 2026

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3 min read

Your unfair advantage.

What's sustainable for you is impossible for them.

Ian Adams
Ian Adams
Let it hurt.

Feb 9, 2026

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4 min read

Let it hurt.

What if the discomfort is the data?

Ian Adams
Ian Adams
The lonely chapter.

Feb 2, 2026

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3 min read

The lonely chapter.

Building without applause.

Ian Adams
Ian Adams
No one else can copy this.

Jan 15, 2026

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3 min read

No one else can copy this.

Protected by habit.

Ian Adams
Ian Adams
Success follows habit.

Jan 12, 2026

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2 min read

Success follows habit.

Consistency without the ceremony.

Ian Adams
Ian Adams
Be more jellyfish.

Jan 8, 2026

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4 min read

Be more jellyfish.

Learning comes from movement.

Ian Adams
Ian Adams
Start scared.

Jan 5, 2026

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3 min read

Start scared.

2026 doesn’t need a master plan.

Ian Adams
Ian Adams
The ROI of clear differentiation.

Dec 18, 2025

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2 min read

The ROI of clear differentiation.

Clear differentiation shortens the path to yes.

Ian Adams
Ian Adams
Weird enough is enough.

Dec 15, 2025

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3 min read

Weird enough is enough.

Difference only works when it helps.

Ian Adams
Ian Adams
How to stay current, and grounded.

Dec 11, 2025

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2 min read

How to stay current, and grounded.

A framework for using new tools without diluting what matters.

Ian Adams
Ian Adams
Protect the flame.

Dec 8, 2025

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2 min read

Protect the flame.

Stay close to the fire that still feels true.

Ian Adams
Ian Adams
How to review creative work.

Dec 4, 2025

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3 min read

How to review creative work.

Look past the surface and into the intent.

Ian Adams
Ian Adams
The calm before the reveal.

Dec 1, 2025

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3 min read

The calm before the reveal.

Where the real decisions happen.

Ian Adams
Ian Adams
Gratitude.

Nov 27, 2025

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1 min read

Gratitude.

Ian Adams
Ian Adams
Discomfort is a training ground.

Nov 24, 2025

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2 min read

Discomfort is a training ground.

The weight shapes you before the breakthrough does.

Ian Adams
Ian Adams
Get your focus back.

Nov 20, 2025

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3 min read

Get your focus back.

Loose ends drain more than you notice.

Ian Adams
Ian Adams
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Brand Therapy for Founders

Brand Therapy for Founders

Uncomfortable truths worth sitting with.


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