Your Gut Is a Growth Strategy

Sometimes it’s a decision between two strategic directions.

Or two names that both pass the domain test.

Or a tagline that no one hates, but no one loves either.

This is where founders stall.

Trying to logic their way into clarity.

Waiting for proof instead of trusting their pulse.

But most original brands were born from a gut call someone stood behind.

Dropbox launched with a demo video.

Not a full product. Not a user test. Just instinct.

That instinct worked because they committed to it.

Airbnb once sold cereal to fund their startup.

“Obama O’s” and “Cap’n McCain’s.”

That run of cereal helped fund what would become one of the most valuable brands in the world.

Not logical. But completely aligned.

So the next time you’re stuck in the middle, ask:

Does this choice feel like mine?

If yes, stop looking for a better answer.

Start backing the one that already fits.

That’s how brands get built.

You already know the answer.

→ Let’s bring it into focus 

— Ian

Owner, the little red sofa.