Let’s sharpen this.

This newsletter exists to earn its place in your week.

The themes I focus on stem from years of building brands across markets, as well as from my weekly observations working closely with founders.

This is a quick check-in to sharpen the focus and go deeper where it matters.

I’ll reflect on the results in an upcoming issue.

— Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I partner with brands to do the uncomfortable work that builds resilience. That’s how they become unshakable. Impossible to ignore.