Diagnose First

Before you fix anything, you have to name it.

That’s true in medicine.

It’s true in therapy.

And it’s painfully true in branding.

Too many brands skip the diagnosis.

They jump straight to prescriptions:

• launching on another platform

• rewriting the mission statement

• reworking the pricing model

• chasing a new audience segment

• tweaking the sales funnel

But surface fixes can’t heal deep confusion.

That’s why the real work begins in the uncomfortable questions.

What’s not working?

What are you avoiding?

What tension are you ignoring?

Where are you over-explaining?

What promise are you failing to deliver?

What decision are you postponing?

Where is the brand out of alignment?

Who is this really for?

What do you need to let go of?

What’s not clear?

this week’s prompt:

pick one.

sit with it.

ready to unpack it?  →  the brand therapy chat

— Ian

Owner, the little red sofa.