Burning through advantage?

In partnership with

Ever seen a startup raise a big round?

The MVP looks killer. The launch is everywhere. Billboards go up. Swag lands on desks. Every channel lights up. For a while, it feels unstoppable.

Then the flame dies out. Growth plateaus.

The brand looks like everyone else’s. The money went fast on things that looked impressive but added nothing lasting.

Sound familiar?

Many established brands burn through their advantage before they know they had one.

Some brands I work with are drowning in references, pointing to who they want to look like instead of deciding who they are. Some of them could be real contenders. Sadly, many are bleeding out before they get the chance.

A new campaign, a rebrand, another feature launch. But without a north star, these are just withdrawals. They shine for a moment, then eat away at the very thing that make them truly distinct.

The cruel truth is that most founders bankrupt their brand before it matures. Don’t get me wrong, the work looks impressive, but it drains the very advantage they started with.

Sit with:

Where are you spending effort that doesn’t build long-term value?

What’s the single conviction your brand should protect at all costs?

If execution stopped tomorrow, what equity would your brand still hold?

Are you building equity, or just burning through your advantage? Let’s talk.

Execution without direction drains fast.

Strategy sustains → Contrarian Thinking shows you how to build real, long lasting, wealth.

👇

These Are The Skills That Could Actually Build You Wealth

“Almost no one in the history of the Forbes list has gotten there with a salary. You get rich by owning things.” – Sam Altman

The future he’s building won’t reward budgeting hacks… It’ll reward ownership.

That’s why we created Main Street Millionaire Live, a 3-day virtual event designed to teach the “ownership stack”:

• Sept. 19th: Deal Sourcing

• Sept. 20th: Financing & Negotiation

• Sept. 21st: Ownership & Scaling

Whether you’re in a W-2, looking to buy your first business, or already own one, this event gives you the tools, tactics, and network to accelerate your path (at a very low cost). Plus, you’ll get $1k+ worth of digital products, just for showing up.

Most people coast into the end of the year. Owners play offense. The only question is: how will you spend yours?

Grab Your Ticket Here

Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I work with founders to turn brand clarity into sustainable growth.