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Most brands think loud means everywhere. More posts. More channels. More stuff.

That's wrong.

Being remembered comes from alignment, not volume. You need everything saying the same thing.

When your design, message, and product all say the same thing, people feel it.

The YETI Way

YETI didn't launch with celebrity endorsements or lifestyle influencers. They made a cooler that worked better than anything else.

They partnered with people already embedded in their communities. Guides, ranchers, firefighters. Real users who told others because the product actually delivered.

Every part of the brand held the same tone. Product design said "built to last." Voice was no-nonsense. Pricing was premium. Photography showed real people in real conditions.

It all pointed to one thing. This gear lasts.

That builds volume. Follow-through beats yelling and hype.

How It Works

Quiet brands work when they hold a clear stance and repeat it everywhere. Not just on the homepage. In how you name products. How you respond to problems. How you set expectations.

The more consistent the behavior, the louder it lands.

You don't have to be loud by nature. You just have to mean it.

Pick the one idea that matters most to your brand. Design everything to support it. Repeat it until people say it back to you.

Sit with:

Where are you still explaining too much?

What behavior is already working?

Is your brand saying the same thing everywhere?

Struggling to align all your touch points?

Let’s talk.

Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I work with founders to turn brand clarity into sustainable growth.