5 Signs Your Brand Needs Therapy.

Not every brand breakdown is loud.

Some show up in subtle, quiet ways.

Here are five signs your brand may be misaligned, and what that could be telling you.

1. You keep changing your pitch.

When your positioning isn’t clear, neither is your story.

2. Your brand looks better than it feels.

Polish without emotional alignment creates disconnection from your audience, and from yourself.

3. You’re attracting the wrong clients.

Misaligned messaging is quietly expensive. You’re paying for it in time, energy, and opportunity.

4. You feel burned out, not energized.

A clear brand feels aligned. When it doesn’t, you carry the weight.

5. You’re rebranding…again.

Maybe you never had a real foundation. Maybe it’s time.

Something feel off? The sofa’s open → let’s talk

Ian Adams, Founder the little red sofa

Before founding the little red sofa, I led strategy and creative for brands like Jeep, HSBC, and Unilever at top global agencies and in-house teams across 8 countries. Now I work with founders to turn brand clarity into sustainable growth.