Oliver Buchannon
Ian Adams

Founder of the little red sofa. Built brands for Jeep, HSBC, Unilever across 8 markets.

The lonely chapter.

Feb 2, 2026

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3 min read

The lonely chapter.

Building without applause.

Ian Adams
Ian Adams
No one else can copy this.

Jan 15, 2026

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3 min read

No one else can copy this.

Protected by habit.

Ian Adams
Ian Adams
Success follows habit.

Jan 12, 2026

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2 min read

Success follows habit.

Consistency without the ceremony.

Ian Adams
Ian Adams
Be more jellyfish.

Jan 8, 2026

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4 min read

Be more jellyfish.

Learning comes from movement.

Ian Adams
Ian Adams
Start scared.

Jan 5, 2026

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3 min read

Start scared.

2026 doesn’t need a master plan.

Ian Adams
Ian Adams
The ROI of clear differentiation.

Dec 18, 2025

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2 min read

The ROI of clear differentiation.

Clear differentiation shortens the path to yes.

Ian Adams
Ian Adams
Weird enough is enough.

Dec 15, 2025

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3 min read

Weird enough is enough.

Difference only works when it helps.

Ian Adams
Ian Adams
How to stay current, and grounded.

Dec 11, 2025

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2 min read

How to stay current, and grounded.

A framework for using new tools without diluting what matters.

Ian Adams
Ian Adams
Protect the flame.

Dec 8, 2025

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2 min read

Protect the flame.

Stay close to the fire that still feels true.

Ian Adams
Ian Adams
How to review creative work.

Dec 4, 2025

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3 min read

How to review creative work.

Look past the surface and into the intent.

Ian Adams
Ian Adams
The calm before the reveal.

Dec 1, 2025

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3 min read

The calm before the reveal.

Where the real decisions happen.

Ian Adams
Ian Adams
Gratitude.

Nov 27, 2025

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1 min read

Gratitude.

Ian Adams
Ian Adams
Discomfort is a training ground.

Nov 24, 2025

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2 min read

Discomfort is a training ground.

The weight shapes you before the breakthrough does.

Ian Adams
Ian Adams
Get your focus back.

Nov 20, 2025

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3 min read

Get your focus back.

Loose ends drain more than you notice.

Ian Adams
Ian Adams
The plus 1 effect.

Nov 17, 2025

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2 min read

The plus 1 effect.

The quiet extra that multiplies.

Ian Adams
Ian Adams
Meaning before motion.

Nov 13, 2025

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3 min read

Meaning before motion.

Design the emotion before the interface.

Ian Adams
Ian Adams
How does it feel?

Nov 10, 2025

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3 min read

How does it feel?

Ian Adams
Ian Adams
What you protect defines what you build.

Nov 6, 2025

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2 min read

What you protect defines what you build.

Conviction shows up in the choices you refuse to compromise.

Ian Adams
Ian Adams
The courage to be disliked.

Nov 3, 2025

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3 min read

The courage to be disliked.

Most brands fade because they chase approval.

Ian Adams
Ian Adams
Progress without proof.

Oct 30, 2025

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2 min read

Progress without proof.

Growth starts long before the data agrees.

Ian Adams
Ian Adams
Comfort is expensive.

Oct 27, 2025

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2 min read

Comfort is expensive.

Momentum makes it easy to ignore what’s slipping away.

Ian Adams
Ian Adams
How to name it before you brief it.

Oct 23, 2025

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2 min read

How to name it before you brief it.

Your words shape the work.

Ian Adams
Ian Adams
Say what you mean.

Oct 20, 2025

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2 min read

Say what you mean.

Clear words build strong brands.

Ian Adams
Ian Adams
Have fun on purpose.

Oct 16, 2025

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3 min read

Have fun on purpose.

Efficiency is useful until it starts killing joy.

Ian Adams
Ian Adams
The ROI on real.

Oct 13, 2025

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3 min read

The ROI on real.

AI made it easier to make content, not connection.

Ian Adams
Ian Adams
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Brand Therapy for Founders

Brand Therapy for Founders

Uncomfortable truths worth sitting with.


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