Brand Therapy for Founders
Uncomfortable truths worth sitting with.
Written by
the little red sofa
Feb 23, 2026
•
3 min read
The brand was still running, but no one was home.
Feb 16, 2026
What's sustainable for you is impossible for them.
Feb 9, 2026
4 min read
What if the discomfort is the data?
Feb 2, 2026
Building without applause.
Jan 15, 2026
Protected by habit.
Jan 12, 2026
2 min read
Consistency without the ceremony.
Jan 8, 2026
Learning comes from movement.
Jan 5, 2026
2026 doesn’t need a master plan.
Dec 18, 2025
Clear differentiation shortens the path to yes.
