Brand Therapy for Founders
Uncomfortable truths worth sitting with. Twice a week.
Clear differentiation shortens the path to yes.
Difference only works when it helps.
A framework for using new tools without diluting what matters.
Stay close to the fire that still feels true.
Look past the surface and into the intent.
Where the real decisions happen.
The weight shapes you before the breakthrough does.
Loose ends drain more than you notice.
The quiet extra that multiplies.
Design the emotion before the interface.
