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Brand Therapy for Founders

Brand Therapy for Founders

Uncomfortable truths worth sitting with. Twice a week.

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The plus 1 effect.
9 hours ago

The plus 1 effect.

The quiet extra that multiplies.

Ian Adams
Meaning before motion.
Nov 13, 2025

Meaning before motion.

Design the emotion before the interface.

Ian Adams
How does it feel?
Nov 10, 2025

How does it feel?

Ian Adams
What you protect defines what you build.
Nov 06, 2025

What you protect defines what you build.

Conviction shows up in the choices you refuse to compromise.

Ian Adams
The courage to be disliked.
Nov 03, 2025

The courage to be disliked.

Most brands fade because they chase approval.

Ian Adams
Progress without proof.
Oct 30, 2025

Progress without proof.

Growth starts long before the data agrees.

Ian Adams
Comfort is expensive.
Oct 27, 2025

Comfort is expensive.

Momentum makes it easy to ignore what’s slipping away.

Ian Adams
How to name it before you brief it.
Oct 23, 2025

How to name it before you brief it.

Your words shape the work.

Ian Adams
Say what you mean.
Oct 20, 2025

Say what you mean.

Clear words build strong brands.

Ian Adams
Have fun on purpose.
Oct 16, 2025

Have fun on purpose.

Efficiency is useful until it starts killing joy.

Ian Adams
The ROI on real.
Oct 13, 2025

The ROI on real.

AI made it easier to make content, not connection.

Ian Adams
The discipline of sustainable growth.
Oct 09, 2025

The discipline of sustainable growth.

Growth slows when everyone’s building their own version of progress.

Ian Adams
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Uncomfortable truths worth sitting with. Twice a week.

Brand Therapy for Founders

Uncomfortable truths worth sitting with. Twice a week.

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